Carlsberg

We drew iconically idiosyncratic letters
that made Carlsberg better

We were brought in by the good folks of Turner Duckworth to develop a timeless and future-facing custom font to coincide with Kleenex's 100 year anniversary. The font is as soft and dependable as their tissues are, and takes inspiration from the iconic Kleenex script originally designed by Saul Bass in 1961.

Agency

Turner Duckworth

Year

2024

Press

CreativeBoom

It's Nice That

Brand New

Awards

D&AD Shortlisted 2025